Sunday Special!
Khloud, Rolls Royce, Edits , Decoy effect....
Before we dive into this week’s marketing insights, we pause to acknowledge the tragic loss of innocent lives in the recent Pahalgam attacks. Our thoughts are with the victims, their families, and everyone affected by this senseless violence.
In times like these, we’re reminded of the power of communication—not just in advertising, but in shaping narratives of peace, empathy, and unity.
Let’s use our platforms wisely. Let’s build brands that not only sell, but also stand for something greater.
— The Advertiser’s Almanac Team
Marketing news and updates
1)🍿 Khloé Goes Khloud
Khloé Kardashian has launched Khloud Foods, debuting with a protein-packed popcorn hitting Target on April 29. With 7g of protein per serving and no seed oils or artificial junk, Khloud Protein Popcorn caters to the health-conscious snacker—available in White Cheddar, Olive Oil & Sea Salt, and Kettle Corn. A Kardashian pivot from glam to gut health? We’re watching.
2)♟️ Checkmate, in Style
Rolls-Royce just dropped a luxury chess set that costs more than most cars. Crafted with carbon fiber, machined aluminum, and leather, this $30,000+ set isn’t just a game—it’s a statement. Designed for collectors and connoisseurs, it’s another reminder that for Rolls-Royce, even pawns deserve the royal treatment.
3)🎞️ Instagram Tests ‘Edits’ App
Meta is quietly testing Edits, a standalone Instagram app focused entirely on remixing Reels. Think TikTok’s CapCut, but in-house. With templates, sound syncing, and smoother transitions, Edits aims to supercharge creator tools—and keep users within Meta’s creative ecosystem.
Marketing Term of the week - Decoy pricing
Imagine You’re at a movie theatre.
Small popcorn: ₹100
Medium: ₹180
Large: ₹190
You think: “Why would I get Medium when Large is just ₹10 more?”
Exactly. That medium is a decoy—a price designed to make the expensive one feel like a smart deal.
Brands use this trick to nudge you into buying the higher-priced option without you even realizing it. It’s not about offering choice—it’s about steering your choice.
Marketing Campaign of the week
This ad from Charles Sturt University uses a fun visual twist—actual hands popping out of the billboard holding different objects—to show how students get real, hands-on experience from day one. Each hand represents a different field, like science (brain), healthcare (dental model), film (clapperboard), and so on. The message is simple: at CSU, you don’t just learn theory—you jump right in and start doing. The bold line “It’s what we do” drives that home in a confident, no-nonsense tone.
Marketing Question of the week
An electronics store offers two tablets:
Tablet A: 64GB for $300
Tablet B: 128GB for $400
Customers are split on their preferences. The store then introduces a third option:
Tablet C: 128GB for $420
Afterward, more customers start choosing Tablet B. What concept is at play here?
A) Compromise effect
B) Decoy effect
C) Endowment effect
D) Availability bias
Email your answer to theadvertisersalmanac@gmail.com and get a chance to work with us!
