Sunday Special!
INDUSTRY NEWS AND UPDATES
1)SRK x Harpic
Shah Rukh Khan has been announced as the new brand ambassador for Harpic, India's leading toilet and bathroom cleaner. This collaboration aims to promote the brand's commitment to hygiene and cleanliness in Indian households.
The campaign, titled "Harpic Hai Na," emphasizes the product's superior cleaning capabilities and its role in ensuring a hygienic environment. Khan expressed his pride in partnering with Harpic, highlighting the importance of small actions in maintaining cleanliness and the dedication of homemakers in ensuring family well-being
2) “Quick” shutdown
Zomato has shut down its 10-minute food delivery service, 'Quick', just four months after its launch. The decision was driven by inconsistent customer experiences and a lack of incremental demand. CEO Deepinder Goyal cited challenges with restaurant density and kitchen infrastructure, making rapid deliveries unfeasible without compromising quality. Additionally, Zomato discontinued its homely meals segment, 'Everyday', due to limited demand and scalability issues. These closures reflect Zomato's strategic shift to focus on core operations amid profitability concerns.
3)3billion users!
WhatsApp has achieved a significant milestone by surpassing 3 billion monthly active users, as announced by Meta CEO Mark Zuckerberg during the company's Q1 2025 earnings call. This accomplishment places WhatsApp among the few platforms, alongside Facebook, to reach such a vast global user base. The growth is attributed to the app's widespread adoption and its role in Meta's broader strategy to integrate AI-driven features and expand its business services.
Marketing Term of the week - AIDA
Imagine you're trying to get your friend to watch your favorite movie. AIDA is like the steps you take:
Attention: First, you grab their attention — “Hey, have you seen this insane movie trailer?”
Interest: Then, you spark their interest — “It’s got your favorite actor and wild plot twists.”
Desire: Next, make them really want to see it — “Everyone’s talking about it, and the ending is crazy!”
Action: Finally, you get them to act — “Let’s watch it tonight!”
That’s AIDA — a way to convince people step-by-step, just like how ads work (or you do when you're hyped about something).
Marketing Campaign of the week
This train ad by Amazon.in grabs your attention with bold visuals of everyday people dressed in stylish outfits, riding right through your city. The message, “Fashion for who you are,” speaks directly to individuals, saying fashion isn’t just about trends — it’s about expressing yourself. By placing this on a moving train, Amazon smartly blends real-life visibility with a relatable tone, inviting people from all walks of life to explore their fashion range online.
Marketing Question of the week
A smartphone ad highlights its features: long battery life, excellent camera, and fast performance. Which AIDA stage is this?
A. Attention
B. Interest
C. Action
D. Desire
Email your answer to theadvertisersalmanac@gmail.com and get a chance to work with us!
