Sunday Special!
Deepika Padukone, Del Monte , Snapchat , Prada, Amul and much more...
Welcome to the Sunday Special of The Advertiser’s Almanac — your weekly deep dive into the sharpest marketing tactics, brand breakdowns, and real-world case studies that cut through the clutter. This edition brings a refreshing mix of insight and inspiration, curated to supercharge your creative thinking before the new week kicks in. Let’s get into it.
Industry News and Updates
1)Walk of Fame
Deepika Padukone has etched her name in history as the first Indian woman to receive a star on the Hollywood Walk of Fame. Known for her global elegance and powerhouse performances, this milestone celebrates not just her talent, but also the growing influence of Indian artists on the world stage. A proud moment for India—and a giant step for representation.
2)250 Million
Snapchat just hit a massive milestone—250 million users in India! What started as a quirky app for sharing disappearing selfies has now become a daily habit for millions across the country. From AR filters to Stories and Spotlight, Snapchat's found its groove with India’s young, creative crowd—and it’s only getting bigger from here.
3)Bankruptcy
Del Monte, the iconic food brand known for its canned fruits and veggies, has filed for bankruptcy—a surprising turn for a name that's been in kitchens for generations. Faced with mounting debts and changing consumer habits, the company just couldn’t keep up. It’s a tough reminder that even the most familiar brands need to keep evolving to stay on the shelf.
Marketing Term of The Week - Lookalike audience
Lookalike Audience is basically like this: Imagine you’ve got a group of followers or customers who really love what you do. Now, platforms like Meta (Facebook/Instagram) can take data from that group and find other people who “look like” them — same interests, habits, age, etc.
So instead of guessing who might vibe with your brand, you let the algorithm find similar people who are more likely to click, follow, or buy. It’s like saying, “Hey, find me more fans like these!”
Super useful when you're trying to grow without wasting money on random ads.
Marketing Campaign of the week
This Amul ad is a witty take on the viral controversy where Prada launched luxury sandals that looked very similar to traditional Indian Kolhapuri chappals, but at an insanely high price—without crediting the origin.
The line “Kolhapoori tarah se copy hai!” humorously calls out the blatant copying, while Amul proudly states “The Original Taste”, positioning itself as authentic and not a cheap knockoff—unlike what Prada did.
In short:
Amul’s saying, “We don’t do fancy packaging or overpriced fakes—we’re OG, just like Kolhapuris.”
Marketing Question of the week
Q: A new skincare brand has built a loyal customer base of 5,000 users through Instagram ads. They now want to expand their reach to a wider audience with similar behavior and interests, while keeping ad spend efficient. Which strategy should they use?
A. Run the same ads with increased budget to a random wider audience
B. Use Lookalike Audience targeting to reach similar potential customers
C. Target only the followers of competitor pages
D. Retarget the same 5,000 customers again and again
Email your answer to theadvertisersalmanac@gmail.com and get a chance to work with us!
