Sunday Special!
Katrina Kaif, South Africa, Tinder , k factor all packed in one issue!
🕯️ From The Advertiser’s Almanac
We deeply mourn the lives lost in the tragic Ahmedabad plane crash. In times like this, our hearts go out to the victims, their families, and everyone affected. Let us remember: empathy must always lead our messaging—because some moments call for silence, not strategy.
Industry news and updates
1)Relationchips
Tinder introduces “RelationChips”—a playful snack-meets-romance campaign that puts flavor into flirting. These limited-edition chips aren’t just for munching—they come with spicy conversation starters designed to spark real talk and deeper connections. It’s Tinder’s crunchy reminder that meaningful relationships can start with a bite... and a bold question.
2)It’s time for Africa..
South Africa have clinched a historic win in the World Test Championship Final, bringing joy to millions back home. After years of near-misses and rebuilding, this victory marks a defining moment in Proteas cricket. With gritty performances, sharp bowling, and pure resilience, they've finally etched their name on the ultimate red-ball prize. A proud day for South African cricket fans across the globe!
3)Maldives x Katrina Kaif
Katrina Kaif has been announced as the new global brand ambassador for Maldives tourism. Known for her elegance and global appeal, she’ll promote the islands through the “Sunny Side of Life” campaign. As a frequent visitor herself, Katrina aims to showcase the Maldives as the ultimate luxury and relaxation destination.
Marketing Term of the week - K factor
Alright, imagine you try a new app and love it—so you tell 3 of your friends to try it too. Now, if each of those 3 friends also tells 3 more friends, the app starts growing fast, without spending a rupee on ads.
That’s basically what the K-Factor measures. It shows how viral something is.
In simple terms:
K-Factor = How many new users each existing user brings in.
If the K-Factor is greater than 1, it means users are bringing in more users, and the growth is explosive—like when a college fest reel goes viral and everyone suddenly knows about it.
Think of it like desi jugaad marketing: word of mouth, but supercharged.
Marketing Campaign of the week
This Durex ad is pure savage wit.
It says:
"To all those who use our competitors' products: Happy Father's Day."
In a very cheeky tone, Durex is implying that other condom brands might not work as well—and that's why their users may have become fathers. 😄
It’s a clever, subtle flex on product quality, timed perfectly for Father's Day. Bold, smart, and very on-brand for Durex.
Btw Happy Father’s Day to any father who is reading this!
Marketing Question of the week
A mobile game app has 10,000 users. Each user invites an average of 2 friends to join, and 50% of those invited actually sign up. What is the K-Factor of the app, and what does it imply?
A. 1 – The app is growing at a steady rate
B. 0.5 – The app is not growing through virality
C. 2 – The app is doubling its user base regularly
D. 5 – The app is growing 5x faster through invites
Email your answer to theadvertisersalmanac@gmail.com and get a chance to work with us!
