Sunday Special!

Virat Kohli, Rohit Sharma, Pixel Tracking, Labubu and more...

Hey there,
Happy Sunday! This week’s issue is a little extra — packed with fresh campaigns, smart strategies, and ideas that actually make you think “why didn’t I try this sooner?” Whether you’re chilling with chai or catching up on your to-dos, we’ve got something in here to spark your next move. Let’s get into it.

Industry News and Updates

1)Kohli Laces Up with Agilitas

Virat Kohli just made a power move off the field — investing ₹40 crore in homegrown sportswear brand Agilitas. Known for backing what he believes in, Kohli isn’t just putting his money in; he’s stepping in as brand ambassador too. Looks like the athlete is betting big on building the next Indian sportswear giant.

2)Rohit’s Powerplay

Rohit Sharma is thinking beyond the boundary ropes — he’s invested in Prozo, a fast-growing supply chain tech startup. Known for helping brands with warehousing and logistics, Prozo is aiming to be the next big thing in India’s backend retail boom. With Rohit on board, it’s a solid mix of smart money and star power.

3)What is this Labubu Thingy?

Labubu dolls are the latest obsession in the world of collectibles — think cute, creepy, and wildly addictive. Designed by artist Kasing Lung and launched by Pop Mart, these elf-like figures with mischievous grins come in blind boxes, meaning you never know which one you’re going to get. That thrill of surprise, paired with their unique aesthetic, has turned them into a global phenomenon. Celebrities like BLACKPINK’s Lisa, Rihanna, and even David Beckham have been spotted carrying them as quirky bag charms, adding major hype.

While a basic Labubu starts at ₹2,500–₹5,000, rare editions are selling for upwards of ₹40,000 — with one giant version auctioned off for over ₹1.4 crore! Pop Mart’s 2024 revenue even crossed $1.8 billion, with Labubu alone bringing in close to $400 million. What started as an artsy toy has now become a fashion accessory, a collector’s dream, and for some — a serious investment.

Marketing Term of the week - Pixel Tracking

Definition - Code embedded on a website/email to track user behavior for remarketing or analytics.

Pixel tracking is like planting a tiny spy (don’t worry — it’s harmless) on a website or email. It’s just a small piece of code that brands use to see what you’re doing — like if you opened an email, clicked on a product, or added something to your cart.

This helps them show you better ads later or remind you about what you liked. So the next time you wonder “how did this ad know I was looking at those sneakers?” — yep, that’s pixel tracking at work.

Marketing Campaign of the week

This is a super clever ambient ad by Pantene for their “Strong Hair” campaign.

They placed a poster of a woman’s back with a long braid — but here’s the twist: the braid is made of real rope and hangs beyond the poster. It’s stuck on mirrors and glass doors, so when people see their own reflection lined up with the poster, it looks like the braid is theirs!

It instantly makes you imagine having long, strong hair — without saying a word. That’s creative marketing that literally reflects on the user.

Marketing Question of the week

A clothing brand launches a new line of hoodies and runs a social media campaign. They want to know which users clicked on the ad, visited the product page, and added a hoodie to their cart — even if they didn’t buy it yet. Which tool would best help them track this user behavior across these steps?

A) SEO Optimization
B) Pixel Tracking
C) Email Automation
D) A/B Testing

Email your answer to theadvertisersalmanac@gmail.com and get a chance to work with us!